Case Study: Clorox transforms floor cleaning and launches a new category with Ziba's ReadyMop

Clorox grows profits 79% with Ziba

The customer, Clorox, had developed a new cleaning solution but faced the challenge of selling it in a crowded market. Their goal was to transform this technological innovation into a compelling experience innovation. The vendor, Ziba, conducted in-depth consumer research to understand the barriers to mopping, identifying the hassle of a dirty water bucket as the key issue to solve.

Ziba's solution was to design the Clorox ReadyMop, a bucket-free wet mop system that was compact, lightweight, and affordable. This innovative product and its strategic shelf placement created an entirely new category for Clorox. The impact was tremendous, with the ReadyMop becoming the company's biggest product launch ever, generating over $200 million in first-year sales and driving a 79% growth in profits the quarter after its introduction.

Clorox