Case Study: Wicked Sista doubles eCommerce transactions with Zib Media

Wicked Sista doubles eCommerce transactions with Zib Media

Wicked Sista, an Australian-owned designer of cosmetic bags and accessories, faced the challenge of building its online presence and accelerating digital sales after previously relying solely on retail distributors. The company engaged the digital marketing agency Zib Media to address this.

Zib Media implemented a comprehensive digital strategy for Wicked Sista, launching paid advertising campaigns on Google Ads and social media while also improving their search engine optimization (SEO). As a result, the company doubled its eCommerce transactions and achieved a remarkable 5.5 return on ad spend (ROAS) on Google Ads within months. The efforts by Zib Media also quickly secured page-one SEO rankings for the brand.

Wicked Sista