Case Study: Liberty Financial achieves 80% more paid leads with Zib Media

Liberty Financial boosts paid leads 80% with Zib Media

Liberty Financial, a leading fintech company in Australasia, sought to grow by outsourcing its SEO and Google Ads to enhance brand performance and audience engagement. They needed an agency that provided more transparency and real-time support than their previous vendors, looking for a true extension of their in-house team rather than a traditional agency relationship. They partnered with the digital marketing agency Zib Media for this service.

Zib Media implemented a performance strategy with a focus on continual optimization and real-time reaction to industry trends. The solution provided total transparency and a direct line of contact, functioning as an extension of the Liberty Financial marketing team. The results were significant, with Liberty Financial achieving an 80% increase in paid leads, a 70% reduction in average cost per conversion, and their organic website traffic doubling. They now rank in the top 3 search results for all their major keywords.

Liberty Financial