Case Study: Lura Health unlocks noninvasive holistic health monitoring with Zeus Jones

Lura Health raises bridge funding and lands second-largest public dental company partnership with Zeus Jones

Lura Health faced the challenge of building a brand for its groundbreaking noninvasive health wearable, which uses saliva for real-time health insights. The company needed to overcome cultural resistance to saliva and establish a new category of health monitoring. They partnered with the brand strategy firm Zeus Jones to achieve this.

Zeus Jones developed a comprehensive brand strategy and identity that reframed saliva as an "other vital fluid," celebrating its potential through a disruptive visual design and a new cultural narrative. The solution included brand design, a website, and investor materials. As a result of this work, Lura Health partnered with a major dental company, secured ongoing NSF funding, and successfully raised a bridge round of financing, providing momentum for full FDA approval.

Lura Health