Case Study: Land O’Lakes refreshes rural America storytelling with Zeus Jones mindset research

Land O’Lakes shapes a new rural narrative in 2020 with Zeus Jones

Zeus Jones partnered with Land O’Lakes, a leading agricultural cooperative, to address the challenge of deepening urban-rural divides. Land O’Lakes sought to refresh its understanding of rural American mindsets in order to better represent these communities in its advocacy and storytelling, moving beyond outdated stereotypes.

The Zeus Jones solution involved comprehensive community mindset research, culminating in the Rural American Mindset report. This work provided Land O’Lakes with a new, authentic narrative about rural America, which directly informed the company’s editorial content, executive thought leadership, and community project support, helping to bridge cultural divides.

Land O’Lakes