Case Study: Kohler enters the wellness space with Sprig by Zeus Jones

Kohler launches Sprig across an initial ecosystem of products with Zeus Jones

Kohler, a global design leader, sought to enter the wellness space with a new direct-to-consumer aromatherapy product for the shower. The challenge was to differentiate it in a crowded market and build a new brand that moved beyond Kohler's traditional design-focused equity. They partnered with the vendor Zeus Jones to develop this new go-to-market capability.

Zeus Jones conducted audience research and developed a brand strategy centered on turning daily routines into effortless rituals. They created the Sprig brand identity, including naming, art direction, and packaging, and built a digital e-commerce experience. This solution positioned Sprig as a breath of fresh air in the wellness category, leading to a successful product launch with positive press coverage. Zeus Jones helped Kohler successfully engage a new consumer audience in the wellness market.

Kohler