Case Study: Hilton launches Tempo by Hilton with Zeus Jones

Hilton launches Tempo with Zeus Jones and earns 400M media impressions

Hilton was preparing to introduce its 18th hotel brand, a stylish and contemporary stay for modern travelers who felt they had "arrived" in life. Despite having a solid strategy and audience definition, the company was stuck on developing the brand's name, look and feel, and total guest experience. Hilton partnered with the creative consultancy Zeus Jones to overcome this challenge and bring the new hotel class to life.

Zeus Jones developed the brand "Tempo," building a complete creative world and design system around the natural cadence of travel and the concept of "looking up." Their work encompassed brand identity, experience design, and launch materials, ensuring every touchpoint from key cards to signage was unified. The vendor's efforts culminated in a wildly successful investor showcase that generated over 400M media impressions and secured record-setting commitments from Hilton investors, with the first Tempo by Hilton property now open for bookings.

Hilton