Case Study: Ecolab achieves a cohesive global brand with Zeus Jones

Ecolab unifies a global brand with Zeus Jones across 40,000 employees

Ecolab, a global science leader in water, hygiene and infection prevention, faced a challenge with a fragmented brand that did not clearly communicate its expertise or cohesion across its many business units. This limited its story in the marketplace, especially as new competitors emerged. The company partnered with the vendor Zeus Jones for a comprehensive brand modernization project encompassing brand identity, architecture, narrative, and design.

Zeus Jones implemented a holistic rebranding solution, developing a new brand narrative centered on sustainable futures, a modernized visual identity with a signature "spark," and a unified design system applied to key touchpoints including uniforms, vehicle fleets, packaging, and facilities. This work unified Ecolab's global organization under a stronger master brand. The result was a successfully launched internal rebrand with positive reception, leading to an ongoing partnership with Zeus Jones for subsequent initiatives like product naming and trade show booths.

Ecolab