Case Study: Chipotle Builds a Sustainable Lifestyle Merchandise Line with Zeus Jones

Chipotle boosts merch sales to $100,000 in a month with Zeus Jones

Chipotle approached Zeus Jones with the challenge of updating its branded merchandise to move beyond traditional swag. The goal was to transform the fast-casual dining brand into a lifestyle leader with an elevated, sustainable apparel line that reflected its cultural relevance.

Zeus Jones designed and launched the Chipotle Goods collection, emphasizing sustainable sourcing, minimal design, and playful nods to the brand's pop-culture presence. The solution included apparel design, e-commerce site development, and a full product launch. This work by Zeus Jones resulted in merchandise sales soaring to $100,000 in the first month, significant media praise, and strengthened brand equity around sustainability and cultural impact.

Chipotle