Case Study: The White Company achieves real-time stock visibility with ZetesAthena

The White Company upgrades in-store management solution for optimal stock visibility

The White Company, a UK fashion and homeware retailer with a rapidly growing store network, faced limited in‑store stock visibility and needed a scalable way to audit and share inventory across branches. To address this, they upgraded to the latest generation ZetesAthena In‑Store Management solution, a cloud‑based SaaS platform used for wall‑to‑wall stock auditing and mobile terminal scanning.

ZetesAthena implemented its modular In‑Store Mobility solution (built on the MCL™ Mobility Platform), enabling store staff to scan items with mobile terminals and push inventory updates immediately into The White Company’s ERP. The result is real‑time, anywhere access to stock levels across all stores, faster and more accurate audits, improved omnichannel capabilities and the ability to add new functionality quickly—delivering immediate visibility and reduced latency between store counts and central systems.

The White Company

Colin Blake

Head of Loss Prevention