Case Study: Smyths Toys achieves faster Click & Collect and improved in-store accuracy with ZetesAthena from Zetes

Smyths Toys - Customer Case Study

Smyths Toys, one of the largest and fastest-growing toy retailers in the UK and Ireland, needed to support omnichannel growth while improving in-store execution. Working with Zetes, the retailer wanted to launch a fast and reliable Click & Collect service, improve pricing and ticketing accuracy across thousands of products, and reduce out-of-stocks through better replenishment and inventory control, using ZetesAthena In-Store Management.

Zetes implemented ZetesAthena, integrated with SAP and POS systems and powered by the MCL™ Mobility Platform, to streamline Click & Collect, pricing, goods receiving, and perpetual inventory processes. The results included 95% of Click & Collect orders ready in under an hour, more consistent pricing that avoided significant annual losses, faster replenishment to prevent empty shelves, and improved stock accuracy and shrinkage control.

Smyths Toys

Rob Wilson

Chief Technology Officer