Case Study: Krispy Kreme improves sales and account management with ZetesAres DSD from Zetes

Krispy Kreme chooses ZetesAres Direct Store Delivery (DSD) SaaS solution to improve sales and customer account management

Krispy Kreme UK, the specialist doughnut retailer, needed a more flexible way to manage replenishment and account activity across its growing network of over 650 retail and wholesale locations. Because demand varies daily and products are made fresh with a short shelf life, the company wanted better real-time visibility, improved forecasting, and the ability to handle both scheduled and unscheduled deliveries. Zetes provided its ZetesAres Direct Store Delivery (DSD) SaaS solution to meet these needs.

With ZetesAres, Zetes equipped field workers with mobile devices to capture live delivery and collection data, enabling Krispy Kreme to optimize product availability, reduce waste, and improve demand forecasting. The fully managed, cloud-based service also simplified deployment and reduced IT complexity, giving Krispy Kreme faster scaling as outlets expand and more efficient stock management and replenishment in real time, all with lower development, deployment, and capital costs.

Krispy Kreme

Nicola Fisher

Systems Manager