Case Study: Sporting Goods Retailing Company achieves real-time personalized retargeting and IT-free integration with Zeta Global's Sense & Serve

Zeta solutions eliminate the Need for custom integration And drain of it resources

Sporting Goods Retailing Company, a national big-box retailer with more than 150 stores, faced low email capture, a fragmented view of customer preferences across web and email, and the costly, time-consuming prospect of building custom data feeds with its ESP and IT team. To solve this, the retailer engaged Zeta Global and adopted Zeta’s Sense & Serve solution to target consumers in real time, retarget cost-effectively, and track web behavior to enrich first‑party data.

Zeta Global implemented a lightweight Sense & Serve JavaScript tag to identify users across browsers and devices, manage the integration, and enable real‑time, behavior-driven messaging. In four months the retailer launched five triggered email campaigns (abandoned cart, browse, search, etc.), incrementally measured email retargeting performance, customized messaging with historical CRM data, broadened reach to a much higher percentage of visitors, and achieved lower‑cost, stable retargeting compared with display or social ads.