Case Study: United Airlines achieves 10X return on MileagePlus campaigns with Zeta Global

United Airlines realizes 10X return on campaigns with Zeta Global

United Airlines sought to enhance engagement with its MileagePlus loyalty program members while also identifying and targeting high-potentia travelers who had not yet joined. To address this challenge, they partnered with vendor Zeta Global, utilizing the Zeta Marketing Platform and its Zeta Onboard solution.

By implementing Zeta's AI-driven platform, United Airlines was able to offer highly tailored experiences to its audience. The solution delivered significant results, with one specific campaign achieving an impressive tenfold return on investment. This success also drove substantial increases in ancillary purchases and seat upgrades for the airline.

United Airlines