Case Study: Toyota achieves higher clicks and conversions with Zeta Global

Toyota - Customer Case Study

Toyota worked with Zeta Global to address the challenge of turning steady traffic to its manufacturer website into leads for local dealers. The automaker needed a better way to continue engaging visitors across channels after they left the site, using tools that could connect campaigns across email, display, and social.

Zeta Global implemented AI-based omnichannel engagement through its Zeta Cloud and Marketing Cloud, enabling Toyota to retarget non-converters and combine dealer DMS data with real-time behavior and conversion signals. The result was a 87% higher click-through rate and a 360% higher conversion rate, including a 360% increase in high-quality sales leads from existing website traffic.

Toyota

Menno Damsté

Manager Digital and Data