Case Study: TKO Group Holdings unifies email marketing and targeting with Zeta

TKO Group Holdings consolidates email marketing in 3 months with Zeta

TKO Group Holdings, the parent company of UFC and WWE, faced a challenge in consolidating and simplifying its email marketing, segmentation, and targeting efforts across its major properties. The company partnered with vendor Zeta to address this need, leveraging Zeta's data and AI capabilities.

Zeta implemented its marketing platform, which included its data capabilities and AI agents for quality control. The solution was completed in just three months and dramatically transformed TKO's workflow. The results allowed the marketing team to focus more on initiatives rather than proofreading and helped identify customer propensities for travel and live events. The platform became so integral that TKO is working to integrate Zeta across all of its properties.

TKO Group Holdings