Case Study: Samsung achieves a 33% ROAS increase with Zeta Global

Samsung boosts ROAS by 33% with Zeta Global

Samsung, a leading global electronics manufacturer, faced the challenge of identifying high-intent online prospects to improve its retargeting efforts. This difficulty in accurately segmenting audiences based on real-time engagement and conversion likelihood led to inefficient media spending. To address this, Samsung partnered with vendor Zeta Global to leverage its AI-powered audience scoring model.

Zeta Global's solution combined data from its Data Cloud with real-time website activity to determine individual consumer interest and likelihood to convert. This enabled Samsung to implement intent-based segmentation and deliver personalized messaging across paid channels. The results were significant, including a 33% increase in return on ad spend (ROAS) and a 220% increase in add-to-cart click rates.

Samsung