Case Study: Sallie Mae achieves $1M+ in savings and faster speed to market with Zeta Global

Sallie Mae cuts technology licensing and agency costs by $1M+ with Zeta Global

Sallie Mae, a financial institution providing private student loans and educational services, faced challenges with high costs and slow speed to market due to its reliance on disparate and expensive outsourced technology partners for digital marketing. To address this, they partnered with Zeta Global to implement the Zeta Marketing Platform (ZMP).

Zeta Global's solution involved setting up Sallie Mae on the ZMP's self-service model over seven months, which democratized their lead generation. This shift resulted in significant savings of over $1 million in technology licensing and agency service expenses, while also increasing their speed to market by 95% compared to their business-as-usual campaigns.

Sallie Mae