Case Study: redspottedhanky.com achieves 1.2M customers in 4 years with Zeta Global

Relevance Helps Drive Customer Growth from Zero to 1.2 Million Customers in Just Four Short Years

redspottedhanky.com is an online travel start-up that needed to acquire and retain customers while launching a loyalty and rewards program. Facing disparate data sources and limited visibility into marketing effectiveness, the company engaged Zeta Global to provide a unified customer data and marketing platform, including a single customer view, loyalty program support, and automated, triggered real-time campaigns.

Zeta Global consolidated e‑commerce, CRM and web analytics data to create targeted, automated programs (growing campaigns from 7 to 49) and launched loyalty mechanics like the “Pre Trip” campaign, which achieved a 52% open rate and 32% rebooking within four weeks. With Zeta Global’s solution, redspottedhanky.com grew from zero to 1.2 million customers in four years, drove three consecutive years of increased revenue from repeat bookers (86% of monthly revenue as of Aug 2014), and raised its share of heavy bookers by 60% over two years.

redspottedhanky.com