Case Study: Multinational Retail Brand achieves improved customer satisfaction with Zeta Global's 360° real-time loyalty platform

Multinational Retail Brand Implements a Versatile Loyalty Program to Ensure Better Customer Satisfaction Across The Globe

Multinational Retail Brand faced an inflexible, dated loyalty platform that couldn’t integrate with POS and other data sources or support real‑time customer interactions, leading to inadequate customer experience. Zeta Global built a custom web‑based loyalty program to provide real‑time access to customer data and a unified 360‑degree view of loyalty customers.

Zeta Global implemented a web‑based customer loyalty platform that seamlessly integrated with the brand’s POS, added a real‑time interface for customer service reps and a preference center, and connected systems data to Business Objects for detailed reporting. As a result, rewards are calculated and issued daily, customers receive more frequent and easier access to rewards, and the Multinational Retail Brand now has a flexible, adaptable loyalty system and improved customer satisfaction.