Case Study: MillerKnoll achieves personalized customer journeys at scale with Zeta Global

MillerKnoll consolidates 7 email service providers with Zeta

MillerKnoll, a retail furniture company, faced challenges in customer personalization and journey orchestration. Their Director of Customer Acquisition, Retention, and Engagement, Chessia McBride, sought to consolidate multiple email service providers. To address these issues, they selected the vendor Zeta Global as the winner of their RFP process.

Zeta provided MillerKnoll with actionable insights and enabled personalized customer journeys at scale. The solution involved consolidating from seven different email service providers onto the Zeta Marketing Platform. While specific metrics are not detailed in the provided text, the implementation successfully met the customer's demand for higher levels of personalization. The innovative product development team at Zeta was credited as playing a crucial role in this transformation.

MillerKnoll