Case Study: Sundance Catalog achieves 586% revenue increase and improved inbox deliverability with Zeta Global

Improving Inbox Placement to Send Sales Soaring

Sundance Catalog, a lifestyle retailer inspired by the Wasatch Mountains, faced inbox placement hurdles with a key ISP and wanted to avoid overmarketing less-active subscribers while better engaging high-value shoppers. To address this, Sundance Catalog partnered with Zeta Global and adopted the Zeta Marketing Platform to rethink its email strategy.

Working with Zeta Global, Sundance Catalog implemented a tiered email engagement structure that segmented subscribers by tenure and engagement and allowed real-time movement between tiers. The change produced dramatic results: a 586% increase in revenue, a 9% lift in average order value, a 51% reduction in total emails sent, and measurable improvements in deliverability, opens, clicks, sender reputation and overall engagement.

Sundance Catalog

Jacob Young

Senior Director of Digital Marketing