Case Study: Carousel Casino Games boosts conversions by 65% with Zeta Global

Carousel Casino Games - Customer Case Study

Carousel Casino Games, a Belgian online casino operator launched from an offline business in 1996, needed a better way to use its data to improve media efficiency. Facing underwhelming performance and limited audience segmentation across programmatic and social channels, the team turned to Zeta Global for help with AI-based audience capabilities.

Using Zeta Global’s AI-based segmentation and proprietary scoring models, Carousel Casino Games was able to predict visitor conversion in real time and target highly engaged players more effectively. The result was a 65% increase in conversions and a 70% decrease in cost per lead versus standard remarketing, helping the company boost deposits, grow new accounts, and make marketing spend more efficient.

Carousel Casino Games

Pieter Verhaeghe

Online Operations Manager