Case Study: Auto Parts Company achieves over 10% lift in conversion with Zeta Global

Auto Parts Company Achieves Over 10% Lift In Conversion With Time-of-day Testing

Auto Parts Company, a leading online provider of aftermarket auto parts, partnered with Zeta Global to optimize promotional email timing. Facing long testing cycles and conflicting funnel KPIs, the retailer used Zeta Global’s email platform and A/B/C/D Time-of-Day testing to identify ideal send times across three brands.

Zeta Global ran multi-week tests, analyzed opens, clicks, conversions and revenue variance, and recommended targeted tactics—such as morning sends for higher average order value and an afternoon/evening mobile resend list for mobile buyers. As a result of Zeta Global’s approach and validation testing, the Auto Parts Company achieved a +10% lift in conversion-to-click rates.