Case Study: Ashworth College achieves increased enrollments and improved marketing efficiency with Zeta Global

Ashworth College - Customer Case Study

Ashworth College, a nationally accredited online institution offering more than 125 self‑paced programs, needed clearer visibility into the prospect-to-student journey to improve marketing effectiveness and enrollment rates. They engaged Zeta Global, leveraging Zeta Pro (Zeta’s proprietary customer‑centric analytics) and Zeta CRM to assess multichannel data and pinpoint where to invest across the enrollment funnel.

Zeta Global analyzed over 214,000 prospects and 32 million response records to deliver a quantitative funnel analysis and a prioritized 12‑month marketing and analytics plan. Zeta’s work uncovered major opportunities — missed call center capacity, overly strict email suppressions, and lack of personalization — and recommended actions (extend call hours and add SMS, unify tracking with a universal ID, consolidate KPIs, lift suppressions and personalize messaging). The analysis showed email openers were 65% more likely to enroll and indicated that addressing call center hours and email reach could cost‑effectively boost enrollments.

Ashworth College