Case Study: Wattpad boosts creator engagement with Zesty.io

Wattpad launches new creators website & generates 63% increase in pageviews in one month

Wattpad, the storytelling platform for writers, needed a better way to manage its creators portal as it grew. Its original in-house site was hard-coded and required engineering support for even small changes, so the marketing team turned to Zesty.io and its headless CMS to give writers more resources while improving internal content management.

Working with Zesty.io and Bassette Web Solutions, Wattpad rebuilt the portal using Zesty’s dynamic templating framework, Parsley, and optimized the site for speed with features like lazy loading and dynamic image handling. The revamped Wattpad Creators site launched on schedule and delivered strong results, including a 63% increase in pageviews month over month, a 58% increase in users, a 66% increase in sessions, and a perfect Google Lighthouse score of 100 at launch.

Wattpad

Ashley Posluns

Content Marketing Manager