Case Study: Sony Electronics accelerates Alpha Universe launch with Zesty.io

Sony Uses Zesty.io to Accelerate Launch of Alpha Universe

Sony Electronics Inc. wanted to launch Alpha Universe, a highly customized website and community for its Alpha camera line, in a matter of months rather than waiting through a long legacy build. To meet that timeline and security needs, Sony chose Zesty.io and its enterprise CMS/headless platform.

Using Zesty.io, Sony soft launched Alpha Universe in 6 weeks and fully launched in 2 months, cutting the original 4-month estimate significantly. The site quickly became a major customer engagement channel, generating over half a million visits in its first few months and driving 164% quarter-over-quarter growth on average, while Zesty.io helped Sony expand the strategy globally.

Sony Electronics Inc.

Matthew Parnell

MARCOM Manager