Case Study: Jackpocket achieves faster content production and 4x traffic growth with Zesty.io

Jackpocket Selects Zesty.io to Supercharge Content Production

Jackpocket, a technology company offering a licensed lottery app, needed a faster and more flexible way to manage website and blog content. Its custom site and Medium-based blog created bottlenecks for the content team, required heavy developer support, and limited SEO and multichannel content goals. To solve this, Jackpocket chose Zesty.io as its headless CMS and marketing platform.

With Zesty.io, Jackpocket implemented a more agile content workflow using WebEngine, drag-and-drop templates, reusable content structures, and SEO automation. The results included 90% faster content deployment, the ability to publish new content in 5 seconds, and 4x growth in site traffic since launch. Jackpocket also reported that its marketing team could launch customer-facing experiences with minimal coding, while over 250,000 users entered sweepstakes across multiple jurisdictions.

Jackpocket

Pia Aliperti

Director of Content