Case Study: Singlife achieves 185% traffic growth with Zesty.io

Digital Insurer Singlife Selects Zesty.io as DXP to Support Global Expansion, Grows 185% in First Year

Singlife, a digital life insurer, needed a lightweight, reliable, enterprise-scalable platform to support its global expansion into the Philippines. Working with agency partner Rebar Solutions, the company looked for a new CMS and digital experience platform that could be built quickly from scratch, and selected Zesty.io to power the launch.

Rebar Solutions implemented the site in Zesty.io and delivered it in about one month, ahead of schedule. The platform helped drive major workflow and performance gains, including 78% faster version control, 67% faster development, 69% better page load times, 42% less agency resource use, 37% fewer QA resources, and 99% faster deployment. One year after launch, Singlife’s site had sustained a 185% increase in traffic while maintaining 100% uptime with Zesty.io WebEngine.

Rebar Solutions

Brian Nilayan

Head of Business Development