Case Study: Astroglide achieves greater conversions and marketing agility with Zesty.io

Astroglide Uses Zesty.io to Drive Engagement and Education

Astroglide, a marketing team stuck on the legacy DotNetNuke platform, needed a faster way to manage website content and support campaigns without relying on IT for every change. The siloed setup made it difficult to keep messaging aligned and to move quickly enough for marketing needs. Zesty.io provided its SaaS content management platform to help solve these challenges.

With Zesty.io, Astroglide replatformed to a more flexible site and integrated custom database systems, Google Analytics, and BazaarVoice. The new setup enabled a revised free samples form and smoother order/shipping workflows, resulting in a 63% increase in conversions and a 253% increase in traffic. Zesty.io also reduced IT responsibility by removing the need to manage servers, scaling, patches, or updates, giving the marketing team much more freedom.

Astroglide