Case Study: MiQ achieves 45% EC2 savings with Zesty

How MiQ Saved 45% off EC2 with Zesty, Crushing their Cloud Cost KPIs

MiQ, a UK-headquartered programmatic media partner with 15 global offices, was spending too much time on manual AWS cost management. With 98% of its infrastructure on AWS, the team relied on periodic EC2 reviews and open-source tools to track savings opportunities, but the process was labor-intensive, reduced DevOps productivity, and struggled to keep pace with fast-changing container usage and workload demands.

Using Zesty’s automated EC2 optimization platform, MiQ dynamically adjusted Reserved Instances based on real-time application needs and AWS RI Marketplace conditions. Zesty helped MiQ save 45% off on-demand EC2 costs, eliminate hours of manual analysis and reporting, and achieve its cloud cost KPIs with zero effort from the engineering team.

MiQ

Akash Srivastava

Tech Lead, Technology R&D