Case Study: Chantelle Lingerie builds a culture of transparency with Zest

Building an open and transparent culture with Chantelle Lingerie

Chantelle Lingerie, a multi-generational family business, faced the strategic challenge of transforming its company and uniting its various brands under a single umbrella. In a competitive textile market, they needed to recruit and maintain engaged employees to support this major shift. To measure employee satisfaction and support the change, they turned to the vendor Zest and its Listen pillar solution.

Using Zest's flexible survey tools, including the engageometer, Chantelle implemented a non-anonymous feedback system to embody its core value of openness. This approach achieved high participation rates of up to 75%. By openly sharing all results and implementing department-specific action plans, they significantly improved areas like management satisfaction. Zest provided the tools to build a transparent culture that was crucial to the company's transformation.

Chantelle Lingerie

Jean-Marc Peyronne

Head of People Groupe