Case Study: MeatWorks grows gift orders and revenue with Zest

MeatWorks grows gift revenue 323% with Zest

MeatWorks, a premium direct-to-consumer steak subscription brand, faced stalled growth as its gifting channel was underperforming. The company, partnering with the agency Schaefer, discovered it was targeting the wrong audience. To solve the technical side of this challenge, MeatWorks needed a platform to effectively scale its gifting operations and turned to the vendor Zest for its ecommerce gifting solution.

Zest provided the necessary infrastructure, including a seamless Shopify integration and dedicated gifting storefronts, which allowed MeatWorks to deliver a frictionless experience to its newly identified core audience of retirees. By implementing Zest's platform alongside Schaefer's new strategy, MeatWorks saw gift orders grow by 81% and, more significantly, gift revenue surge by 323% year-over-year without increasing its ad spend.

MeatWorks