Zest Digital
23 Case Studies
A Zest Digital Case Study
St Clare's Oxford, a prestigious international college, faced the challenge of modernizing its outdated website to attract new students. The key difficulty was designing for a multi-generational audience, as both teens and their parents are involved in the decision-making process. They enlisted Zest Digital to overhaul their website design and improve its functionality.
Zest Digital implemented a strategic solution by restructuring the website into two core areas, "Courses" and "Life," to cater to the distinct priorities of parents and students. This streamlined the user journey to a maximum of three clicks and optimized the site for mobile devices and page speed. The result was an improved online experience that effectively appeals to both audiences, facilitating easier access to information.