Case Study: National Trust boosts ticket sales and re-engages local audiences with Zest Digital

National Trust boosts ticket sales 145% with Zest Digital

The National Trust's Waddesdon Manor faced intense competition for its seasonal events from other high-profile venues. Their challenge was to promote their Christmas activities to drive ticket sales, differentiate their offering, and target new visitors through digital campaigns. They partnered with Zest Digital to achieve these goals.

Zest Digital implemented a targeted social media strategy based on key audience insights, focusing on re-engaging the local market by emphasizing convenience and catering to multi-generational groups. This solution drove exceptional results, achieving 145% of the ticket sales target and a 133% increase in social following. The campaign by Zest Digital also delivered a 24x increase in traffic from social channels and successfully built a loyal, local audience that provided long-term value.

National Trust