Case Study: Lathams Steel Doors achieves 1400% online order growth with Zest Digital

Lathams Steel Doors grows online orders 1400% with Zest Digital

Lathams Steel Doors, a UK supplier of galvanized steel doorsets, sought to grow its online orders and improve its return on advertising spend in a competitive market. The company partnered with digital marketing agency Zest Digital to restructure its existing Adwords campaign and explore new paid channels.

Zest Digital implemented a strategy focused on securing maximum visibility on Google. This included optimizing the Adwords campaign and landing pages for higher quality scores, launching a new Google Shopping campaign, and creating a remarketing campaign to re-engage potential customers. As a result, Zest Digital delivered a 70% reduction in cost per conversion and a 270% increase in conversions. Most significantly, they achieved over 1400% compounded growth in online orders and a 480% return on advertising spend for Lathams Steel Doors.

Lathams Steel Doors