Case Study: Funeral Partners transforms its online presence with Zest Digital

Funeral Partners relaunches online presence for 160+ branches with Zest Digital

Funeral Partners, a UK-based funeral services provider with over 160 branches, partnered with Zest Digital to overhaul its outdated online presence. Their challenge was to create a platform that could support their rapid growth, provide essential information to users in need, and raise the profile of their associated brands. The existing WordPress website was dated, difficult to maintain, and created a poor experience for users.

Zest Digital redesigned and re-launched the website with a user-centric strategy, creating a persona to better understand the needs of grieving customers. The solution included a new sitemap, a modernized visual design, and the integration of recruitment software on a dedicated subdomain. The result was a fantastic new platform that exceeded the client's expectations, providing a better experience for users and a powerful tool for attracting new talent.

Funeral Partners