Case Study: Friary Meadow boosts enquiries and conversions with Zest Digital

Friary Meadow increases paid and organic enquiries by 57% with Zest Digital

Friary Meadow, a luxury retirement community, faced the challenge of competing with larger property developers who had bigger marketing budgets. Their objective, with vendor Zest Digital, was to increase conversion rates from their paid and organic traffic without increasing their budget, requiring a smarter approach to scale.

Zest Digital implemented a strategy focused on optimizing user experience, including creating detailed individual property listing pages to meet audience expectations. This solution led to a 57% increase in paid and organic enquiries and a 10.23% decrease in cost per acquisition, significantly exceeding their initial conversion rate target.

Friary Meadow