Case Study: Feldon Valley launches a next-generation Cotswolds destination with Zest Digital

Feldon Valley boosts mobile engagement for 20,000+ users with Zest Digital

Feldon Valley, a traditional golf course and venue in the Cotswolds, partnered with Zest Digital to re-launch its online presence. Their challenge was to create a cutting-edge website with integrated digital marketing to support the launch of new luxury dining and lodging facilities, all while adapting to the uncertain timelines of a construction project.

Zest Digital implemented a phased Lean UX methodology, developing a new website with a clean design optimized for mobile users and a focus on high-quality, local photography. Their solution included a targeted paid Instagram campaign to attract job seekers to the rural location. The results showed an increasing trend in mobile sessions and greater engagement with the careers section shortly after launch. Zest Digital's adaptive approach successfully positioned Feldon Valley for future growth.

Feldon Valley