Case Study: Adlens achieves 474 conversions in 30 days with Zest Digital

Adlens generates 474 conversions in 30 days with Zest Digital

Adlens, a leading eyewear manufacturer, commissioned Zest Digital to prove that online channels were a viable source of leads for its new product range. The challenge was to break away from traditional third-party vendor routes to market and support a new direct-to-consumer model.

Zest Digital implemented a PPC strategy using five targeted landing pages to drive data capture. Their detailed tracking provided clear audience insights and allowed for campaign optimizations. The results far exceeded expectations, with Zest generating 474 leads in just 30 days and growing the client's social following by 455%. This successful test confirmed the viability of the direct-to-consumer model for Adlens.

Adlens