Case Study: B2B Inbound scales content marketing business with Zerys

Agency Owner Scales Content Business, Transforms Strategy With Zerys For Agencies

B2B Inbound, a HubSpot certified partner specializing in content marketing, SEO, and digital marketing campaigns, faced growing pressure as its client list expanded past 15 accounts. With a full editorial calendar and pending due dates, the agency needed quality writers and a better way to manage content production. Zerys For Agencies was the content marketplace considered to help solve this challenge.

Zerys introduced Greg Elwell and his team to its platform, giving B2B Inbound the tools and writer network needed to scale content delivery more efficiently. Within five to six months, writing grew from 20% of the business to 50–60%, driven primarily by blog article work. With Zerys, B2B Inbound improved efficiency, had more time for strategy and premium content, and was able to grow its content business profitably.

B2B Inbound

Greg Elwell

Founder & Principal