Case Study: Trailblazer achieves a bolder, more credible cannabis brand with Zerotrillion

Trailblazer elevates cannabis brand awareness, market share, and loyalty with Zerotrillion

Trailblazer, a cannabis brand from Organigram, needed to evolve its identity to better resonate with its core audience of confident, heavy users and compete more credibly in its category. The brand engaged Zerotrillion for a comprehensive rebranding project that included a new visual identity, brand system, logo design, and packaging.

Zerotrillion developed a new brand idea, "Light the Way," creating a confident and sophisticated identity that avoided stereotypical design cues. The solution included a full brand system and packaging for various products. The result was a cohesive identity that elevated the Trailblazer brand, empowering Organigram to grow awareness, market share, and loyalty among its most important audience.

Trailblazer