Case Study: Vaylens achieves a bold new EV brand identity with Zerotrillion

Vaylens launches a future-facing EV brand with Zerotrillion

Zerotrillion partnered with Vaylens, a new electric vehicle software company spun off from Compleo. The challenge was to create an entirely new brand identity, including a new name and story, to establish the standalone company in the fast-moving electric mobility sector.

Zerotrillion led the strategy, naming, and identity design process, delivering the name Vaylens and a visual identity built around the concept of "Sparking Connection." The resulting brand is bold, energetic, and simple, designed to scale across various applications. The solution positioned Vaylens as a future-facing brand defined by clarity and its ability to connect, poising it to lead the shift toward a software-first future in electric mobility.

Vaylens