Case Study: Flowr achieves market-leading THC consistency with Zerotrillion

Flowr boosts site traffic 349% with Zerotrillion

Zerotrillion partnered with Flowr, a cannabis company, to address a significant challenge in the Canadian market: consumer uncertainty caused by the inconsistent THC levels found in most dried flower products. This inconsistency forced customers into what was described as a game of THC Russian Roulette with each purchase.

To solve this, Zerotrillion developed an award-winning campaign that blended art and science, drawing visual inspiration from Rembrandt still lifes to highlight Flowr's unique market position of having the smallest THC deviation rate at ±2.5%. The campaign was highly effective, driving clickthrough rates at 4x the industry average, increasing site traffic by 349%, and establishing Flowr's BC Pink Kush as the #1 premium dried flower product at the Ontario Cannabis Store.

Flowr