Case Study: Racing Queensland improves racing information and stakeholder engagement with Zeroseven

Racing Queensland unifies 3 racing codes with Zeroseven

Racing Queensland needed a full website revamp to modernize its functionality, improve the display of racing information, and unify its three racing codes into a single schedule. This challenge coincided with a brand refresh and the establishment of a new commission, requiring a solution that incorporated new branding, wagering optimization, and a flexible CMS.

Zeroseven worked from the start of the rebranding strategy to create a multifunctional, user-friendly, and responsive website. The solution, built on Kentico EMS, introduced new searches, content types, and real-time updates, allowing Racing Queensland to better engage participants and stakeholders through marketing automation across email, news, and dynamic race schedules.

Racing Queensland