Case Study: Outdoorsy launches a new company and scales faster with zeroheight

Outdoorsy launches Roamly and helps customers spend 300,000 days outside with Zeroheight

Outdoorsy, a startup marketplace for RV rentals, faced challenges with product inconsistency and inefficient workflows due to the lack of a centralized design system. Their small product, design, and engineering (PDE) team struggled with developers copying outdated code and designers being required for every task, which created technical debt and slowed deployment velocity. They partnered with the vendor zeroheight to address this.

By implementing their Bonfire design system using zeroheight's platform, which integrates with Figma and Storybook, Outdoorsy created a single source of truth for documentation and reusable components. This solution enabled them to launch an entirely new insurance sub-company, Roamly, without any dedicated designers by leveraging shared components and themes. The results included freeing designers to focus on larger projects, achieving greater efficiency with their lean team, and successfully scaling to serve thousands of new customers for Roamly with minimal initial investment.

Outdoorsy