Case Study: IE University reduces agency spend by 30% with zeroheight

How IE University reduced agency spend by 30% with a design system built in zeroheight

IE University, a global university with campuses around the world, was struggling with brand inconsistency as its marketing efforts expanded. To address the problem, the university worked with Zeroheight and agency partner Crowdland to create a design system that would help standardize brand usage, improve employee efficiency, and reduce agency dependence.

Using Zeroheight as the design system platform, Crowdland built a single source of truth for IE University’s brand guidelines, including rules for logos, colors, icons, and typography. The result was a major productivity boost: employees went from spending two to three days on a marketing asset to about three hours, making the team 95% more efficient, while agency spend dropped by 30%.

IE University

Emanuel Martínez

Head of Content Marketing