Case Study: AC Milan achieves automated social threat detection and rapid takedowns with ZeroFox

ZeroFox takes down threats so AC Milan can continue scoring goals

AC Milan, the globally recognized soccer club based in Milan, faced escalating social media threats targeting top executives and players, including impersonated accounts and counterfeit ticket sales that deceived fans. To stop manual, time-consuming monitoring and remediation, AC Milan engaged ZeroFox for digital risk protection, leveraging the vendor’s platform detection and Takedown-as-a-Service to automate threat identification and takedown workflows.

ZeroFox implemented automated detection and remediation plus analyst-driven takedowns to remove emerging impersonations and counterfeit listings at scale. The engagement delivered measurable impact: ZeroFox processed 2,953 takedowns for AC Milan since June 2019, generated over 13,000 alerts in 2019, identified nearly 400 critical alerts in a single quarter, and achieved 235% more takedowns than the vertical average—freeing AC Milan’s security team from manual remediation.

AC Milan

Luca Colombo

Digital Strategist