Case Study: York Personas achieves strategic, research-backed customer personas with ZeroDegrees Inc

Personas develops in-depth customer personas with ZeroDegrees using 2 research methods

York Personas, a major wallcovering producer, faced the challenge of better understanding its diverse clientele, including homeowners and interior designers, to inform its market strategies and online sales approach. They engaged ZeroDegrees Inc. to conduct rigorous research to uncover customer purchase drivers and map the entire customer journey.

ZeroDegrees implemented a mixed-method research solution, combining in-depth qualitative interviews with a broad quantitative survey. This approach allowed them to develop beautifully designed, research-driven personas that brought York's target users to life. The result was a set of actionable and frame-worthy personas that provided York with the deep customer insights needed for more strategic decision-making. ZeroDegrees delivered a thoroughly researched solution that the client described as a very positive experience.

Personas