Case Study: Penn Foster improves program discovery and lead conversion with ZeroDegrees Inc

Penn Foster boosts enrollment conversion by 4% with ZeroDegrees Inc

ZeroDegrees Inc worked with Penn Foster to address a key navigational challenge. Penn Foster offers many self-paced career programs, but learners struggled to find the right content amidst a complex and expansive catalog. The challenge was to organize this content in a way that made it easily discoverable and navigable for all types of learners, from those certain of their path to those just beginning to explore.

The solution involved deep user research, including card sorting and tree studies, to build a data-driven taxonomy. ZeroDegrees created restructured navigation, hub pages with career outcome data, and redesigned program pages to guide users effectively. This partnership with Penn Foster's internal design team led to measurable improvements, including a 4% increase in enrollment conversion rate and greater visitor engagement with program pages. ZeroDegrees delivered a more effective site structure that significantly improved lead conversion.

Penn Foster